Agency Site
Portfolio and case studies built to attract ideal clients.
Overview
A full website redesign for a creative agency that needed to showcase their work, rank for relevant searches, and attract clients who were a fit for their process and pricing—not just any lead.
Challenge
The previous site was a single long page with little structure. Case studies were buried, SEO was an afterthought, and the agency was getting a lot of inquiries that weren’t a good fit. They needed a site that both looked the part and filtered for the right clients.
Solution
We built a clear information architecture: a focused homepage, a dedicated work/case study section with individual project pages, and an SEO-minded structure with proper headings and meta. Each case study followed a consistent format (challenge, solution, results) so visitors could compare projects. We also added a clear “how we work” and “who we work with” section to set expectations and reduce mismatched leads.
Results
- →Higher-quality inbound leads; clients reported better fit from website traffic.
- →Case study pages started ranking for relevant service + industry keywords.
- →Easier to share specific projects in proposals and sales conversations.
Tech & tools
“We can finally send people to one link and have it tell the whole story.”
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