Web DesignSEO

Agency Site

Portfolio and case studies built to attract ideal clients.

Industry: Creative / AgencyYear: 2024Duration: 10 weeks
Key resultMore qualified leads
Project 3

Overview

A full website redesign for a creative agency that needed to showcase their work, rank for relevant searches, and attract clients who were a fit for their process and pricing—not just any lead.

Challenge

The previous site was a single long page with little structure. Case studies were buried, SEO was an afterthought, and the agency was getting a lot of inquiries that weren’t a good fit. They needed a site that both looked the part and filtered for the right clients.

Solution

We built a clear information architecture: a focused homepage, a dedicated work/case study section with individual project pages, and an SEO-minded structure with proper headings and meta. Each case study followed a consistent format (challenge, solution, results) so visitors could compare projects. We also added a clear “how we work” and “who we work with” section to set expectations and reduce mismatched leads.

Results

  • Higher-quality inbound leads; clients reported better fit from website traffic.
  • Case study pages started ranking for relevant service + industry keywords.
  • Easier to share specific projects in proposals and sales conversations.
Lead quality
3+
Case studies live
SEO
Structured for search

Tech & tools

Next.jsTailwind CSSFigmaVercel

We can finally send people to one link and have it tell the whole story.

Agency Founder, Creative agency

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