BrandStrategy

Coaching Brand

High-ticket offer site with clear positioning and booking flow.

Industry: Coaching / High-ticket offersYear: 2024Duration: 6 weeks
Key resultBooked-out launch
Project 2

Overview

A strategic website for a premium coaching offer. The site had to establish authority, differentiate from generic coaches, and make booking a high-ticket call feel like a natural next step—not a hard sell.

Challenge

The coach had strong results and testimonials but a generic-looking site that didn’t reflect their positioning. High-ticket calls need trust and clarity; the old site buried the offer and didn’t guide visitors toward a single clear action.

Solution

We defined a clear positioning statement and built the site around one primary CTA: book a strategy call. We restructured the copy to lead with outcomes and proof, added a simple “who it’s for” section to qualify visitors, and integrated a visible booking flow with calendar and confirmation so the path from visitor to booked call was obvious.

Results

  • Launch week fully booked within 48 hours of going live.
  • Average time on site increased; visitors were reading key sections before booking.
  • Clear feedback from clients that the site “felt like them” and built confidence before the call.
100%
Launch week booked
2.4x
Avg. time on site
1
Primary CTA (book a call)

Tech & tools

Next.jsTailwind CSSCalendlyFigma

Finally a site that sounds like me and makes it easy for the right people to say yes.

Coach, High-ticket coaching

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